Your driver keeps every penny.
A proper British ride-hailing app. Drivers pay a flat monthly subscription and keep 100% of every fare. Passengers pay 50p. That's it.
We'll be in touch when Newcastle goes live.
Every time you open that app, nearly half of what you pay might not go to the person driving you home. Uber's own 2026 driver terms confirm service fees now range from 3% to 49% per trip — up from a flat 25% before dynamic pricing. The money goes to a holding company in the Netherlands, then on to shareholders in San Francisco. It doesn't touch a British high street. It doesn't pay a British mortgage.
Drivers work 60-hour weeks to take home minimum wage. Passengers pay surge pricing that has nothing to do with petrol. Everyone loses, except the platform. We think that's daft. So we built something different.
We wrote the business model on the back of a beer mat in a pub in Jesmond. It still fits.
A flat subscription. No per-trip cut, no hidden deductions, no dynamic pricing games. Cancel whenever you like.
100% of the fareOne booking fee, printed on your receipt. No surge, no service charge, no "convenience fee" that isn't.
50p · flatWe make money from subscriptions, not by skimming a percentage off working people. The maths doesn't change when you're busy.
0% · for goodSources: Uber's 2026 UK driver terms confirm service fees "can range from 3% to 49%." The University of Oxford's 2025 study of 1.5 million UK Uber trips found the average effective commission is now 29% and regularly exceeds 50% on higher-value trips.
Every pound that stays with a Geordie driver goes back into a Geordie pub, a Geordie barber, a Geordie Sunday roast. That's how local economies work — or used to, before platforms started treating communities like supply chains. We're proper, and we're staying proper.
Newcastle's where we live, where we drink, and where we think ride-hailing went wrong. So it's where we're fixing it. Other cities to follow — Leeds, Sheffield, Glasgow, then south.
You'll hear from us first.