§ 01 · The booking fee
Waived during launch
Plain-English pricing · est. 2026
Transparency, page one

Why we charge a small booking fee.

75p on fares under £15. £1 on fares £15 and over. Your driver keeps 100% of the fare itself. The booking fee goes to us. That's the whole price page — the rest is why.

Fares under £15
75p
Booking fee added at checkout. Driver keeps the full fare.
Fares £15 and over
£1flat
No matter the distance. No multiplier. No "service charge."
At Newcastle launch
£0waived
First weeks of launch. Use it. Break it. Tell us what's wrong.
§ 02 / At launch

But right now?
It's on us.

For the Newcastle launch, the booking fee is waived for every rider, every trip. We want as many people as possible to try Bustle — and we want to hear exactly what you think of it.

Your feedback in those first weeks shapes everything: what we build next, what we fix, what we kill. Use it, break it, tell us what's wrong with it. The booking fee only kicks in once we're confident Bustle is doing its job properly.

75p – £1 £0 during launch

Four reasons.
Small fee.

§ 03 / Why we charge it
01. Real running costs

Every ride costs us something to run.

Each trip triggers real costs — payment processing, mapping, servers, fraud checks, support. Those costs scale with how many rides happen, not how many drivers are signed up.

A flat booking fee is the honest way to cover them. 75p covers our card processing and the per-trip running costs of getting you home safely.

02. Drive as much as you want

We want your driver to drive as much as they can.

Bustle drivers pay us a flat monthly subscription — not a commission on every fare. The more they drive, the more they keep. We love that.

But it only works if we're not losing money every time they complete a ride. A small per-ride fee keeps the maths working whether a driver does 10 trips a week or 400. Without it, we'd eventually have to cap how much our drivers could use Bustle — and caps are exactly the kind of friction we refuse to build.

03. Built for the long haul

We want to still be here in ten years.

Ride-hailing is littered with platforms that burnt through investor cash, got bought out, and slowly became worse for everyone. We're not interested in that.

Bustle is built to be a long-term fixture in Newcastle and the UK cities we'll grow into after it. That means being profitable from the start — not at some imaginary future date once we've "scaled."

04. No VC masters

We don't want to depend on VC money.

The platforms you already know took billions in venture capital. To pay that back, they had to squeeze drivers, squeeze riders, and introduce surge pricing, hidden cuts, and features that made the product slowly worse.

Bustle is bootstrapped. The booking fee is what means we never have to take that kind of money. It keeps us independent, which keeps us honest.

What we don't do

The fare is the fare.

No surge pricing. No driver commission. No "service charges" added at the end. Just the metered fare and a small booking fee — printed on every receipt.

No surge pricing.

The fare is the fare, whatever the weather or the time of day. Council-set meter rates. Simple as.

No cut from your driver.

They keep every penny of the fare. We take nothing from their earnings. Tips go straight through too.

No hidden fees.

What you see before you book is what you pay. No service charges, no "convenience fees," no airport supplements bolted on at drop-off.

§ 04 / The bottom line

The booking fee is on you, the rider — not on your driver.

Your driver still walks away with 100% of the fare. That's the whole point of Bustle, and the booking fee is how we stay that way without taking VC money or skimming a percentage off working people.

Got a question? Email us

We actually read them — hello@bustle.cab